Privacy Policy

This Privacy Policy explains how MAPRYSER S.L. processes personal data collected through the AGRISER website, in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation, hereinafter the “GDPR”, and the applicable Spanish data protection legislation.

1. Data controller

Data controller: MAPRYSER S.L.
Commercial brand: AGRISER
Tax identification number: B60541653
Registered office: Plaça Joan Cornudella, 23, 08035 Barcelona, Spain
Email: agriser@mapryser.com

AGRISER is the agricultural division of MAPRYSER S.L. and does not constitute a separate data controller.

2. Personal data processed

MAPRYSER S.L. may process personal data provided directly by the user through website forms, by email, by telephone or through other contact channels.

first name and surname;
company or organisation;
email address;
telephone number;
country, geographical area or market of interest;
content of the enquiry or message;
documents or information that the user voluntarily chooses to send;
technical browsing data, IP address, device type, browser and data collected through cookies or similar technologies.

Users are asked not to submit special categories of personal data, such as information relating to health, ethnic origin, political opinions, religious beliefs or other particularly sensitive data, unless this is strictly necessary and has been agreed in advance.

3. Purposes of processing

Managing contact requests

To respond to questions, requests for information and technical or commercial enquiries submitted through the website, by telephone or by email.

Managing business relationships

To prepare quotations, provide product information and manage relationships with customers, prospective customers, distributors, suppliers or business partners.

Compliance with contractual and legal obligations

To manage administrative, accounting, tax, commercial and legal obligations arising from a business or contractual relationship.

Marketing communications

To send information about AGRISER and MAPRYSER S.L. products, services, news or activities only where the user has given consent or where another valid legal basis applies.

Website security and operation

To ensure the proper operation of the website, prevent fraudulent or unlawful use, protect IT systems and analyse potential technical issues.

Website analytics

To obtain statistical information about the use of the website where analytics tools are installed and the user has given consent where required.

4. Legal basis for processing

Consent of the data subject: when the user voluntarily submits a form, agrees to receive marketing communications or authorises non-essential cookies.
Pre-contractual steps: when the user requests information, a quotation or a commercial proposal.
Performance of a contract: when a business relationship exists with a customer, supplier, distributor or business partner.
Compliance with legal obligations: particularly in tax, accounting, commercial or administrative matters.
Legitimate interests: to protect the website, prevent fraud, ensure system security and manage existing professional relationships, provided that the rights and freedoms of the data subject do not override those interests.

Where processing is based on consent, the user may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Data retention period

data relating to contact requests will be retained for the time necessary to respond to and manage the enquiry;
prospective customer data may be retained for the period reasonably necessary to develop a potential business relationship;
data relating to customers, suppliers or contractual relationships will be retained throughout the relationship and afterwards for the periods required by applicable law;
data used for marketing communications will be retained until consent is withdrawn or the data subject objects;
data collected through cookies will be retained for the periods stated in the Cookie Policy.

Once the retention periods have expired, the data will be deleted, anonymised or restricted where necessary for the establishment, exercise or defence of legal claims.

6. Recipients of the data

Personal data will not be sold or disclosed to third parties for their own purposes. However, where necessary, it may be disclosed to the following recipients:

public authorities, government bodies, courts or competent organisations where required by law;
tax, legal, administrative or technical advisers;
providers of web hosting, email, website maintenance, forms, IT security, web analytics or other technology services;
distributors, business partners, logistics operators or service providers where disclosure is necessary to manage an enquiry, order or service requested by the user.

Providers processing personal data on behalf of MAPRYSER S.L. will act as data processors and will be subject to contractual obligations regarding confidentiality, security and compliance with applicable law.

7. International data transfers

Some technology providers may process data outside the European Economic Area. In such cases, MAPRYSER S.L. will implement the safeguards required by the GDPR, such as European Commission adequacy decisions, standard contractual clauses or other legally recognised mechanisms.

8. Rights of the data subject

The data subject may exercise the following rights:

access to their personal data;
rectification of inaccurate or incomplete data;
erasure of data where applicable;
restriction of processing;
objection to processing;
data portability;
withdrawal of consent at any time;
the right not to be subject to decisions based solely on automated processing that produce legal effects or similarly significantly affect the individual, where applicable.

To exercise these rights, the data subject may send a request to agriser@mapryser.com, stating the right they wish to exercise and providing the information necessary to verify their identity.

9. Complaints to a supervisory authority

As MAPRYSER S.L. is established in Spain, its lead supervisory authority is the Spanish Data Protection Agency, AEPD. However, the data subject may also lodge a complaint with the supervisory authority of the Member State where they reside, work or believe the infringement occurred.

European data protection authorities may cooperate with one another in cases involving cross-border processing.

10. Third-party data

Where the user provides personal data relating to third parties, they confirm that they are authorised to do so and that they have informed those individuals about the processing of their data as required by applicable law.

11. Data security

MAPRYSER S.L. implements technical and organisational measures appropriate to the level of risk in order to protect personal data against loss, alteration, unauthorised access, disclosure or destruction. No system is completely invulnerable, but the measures in place are reviewed and updated where necessary.

12. Cookies

This website may use strictly necessary cookies and, with the user’s prior consent, analytics or other types of cookies. Detailed information about the cookies used, their purposes and how to change or withdraw consent is available in the Cookie Policy.

13. Changes to this policy

MAPRYSER S.L. may update this Privacy Policy to reflect legal, technical or organisational changes. The current version will always be published on this page together with the relevant update date.

Last updated: July 2026.